Turtlelink was revealed in the summer of 2011 as part of the grand opening of Turtle Reef, an interactive exhibit hall devoted to sea turtles at SeaWorld San Diego. We worked closely with SeaWorld’s science and education staff to create this 92” wall that provides young visitors with an interactive space for exploration and learning. Users navigate the globe to learn about specific turtle species, threats to their environments, and conservation measures that have been initiated by SeaWorld for their protection. We also created social functionality that allows Seaworld staff to add live tracking coordinates for newly released turtles. These turtle location coordinates are entered by staff in Twitter, instantly pulled into the application and mapped to the globe, allowing visitors to monitor live turtle movements and read up to the minute updates Tweeted by SeaWorld scientists.