“The big attraction here are the huge gesture recognition touch screen tables, designed by Local Projects.” – PSFK, January 2009
The Official New York City Information Center is located at 7th Avenue and 53rd Street, just north of Times Square. Uniquely constructed as a seamless integration of architecture and technology, the ONIC is a true information space, destined to offer visitors simple answers and exciting experiences at their level of engagement. Visitors with quick questions can get answers to the top 100 questions in any of ten languages, while visitors looking to explore can create a custom guide to New York, searching interactive map tables to create local experiences out of NYC&Co.'s extensive database. These guides can be emailed, sent to cell phones, printed, or loaded into "flyNYC", an enormous projection that flies visitors around New York City for a visual preview of their experience. Through customization of the city and portability of information, the ONIC creates the perfect trip to New York City.