LocalProjects

This fifty-three-foot truck is a prototype store for the launch of a new apparel brand, DIM. All internal signage for the product is flattened to a thin layer comprising more than two hundred flat-screen monitors, allowing for rapid merchandise marketing updates. As visitors pull out drawers, an interactive sequence allows them to take a picture of themselves stamped with date and location. As the truck drives across the United States, the growing archive of visitors becomes a DIM community. Interaction Design by Inbar Barak. Architecture by LOT-EK.