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December 1, 2009

GOOD, December 2009

“But just looking cool and classy while cycling was one solution,” said Barton. “Bikers also need to know that they’re part of a larger community.” Barton proposed an iPhone app that could help connect nearby bikers who could ride together and also help explain the benefits of a biked-in commute, calculating not only time and money saved, but carbon saved as well. Interactive bus shelters that broadcasted the information of those biking by would serve as an effective marketing tool. The shelters could also recognize that you’re riding by and flash bits of information, like how much gas money you’d saved, motivating cyclists even more.”

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