“Before launching it, designers at Local Projects actually built a full-scale prototype that they lived with in their studio so they could perfect the system and how people would interact with it.” – Fast Company, April 2009
project informationDates: March 2006 – December 2006
Involvements: Interaction Design
Awards: Clio Awards Bronze, I.D. Magazine Honorable Mention, One Show Interactive Bronze Pencil
Local Projects created a storybooth that travelled the nation to capture and share stories of jetBlue experiences. The jetBlue community includes deep and passionate fans whose stories include wedding proposals, saved family holidays, and intense friendships. These stories were gathered and became the heart of a web and television campaign, created by JWT, which allowed fans’ love letters to the airlines to be the actual scripts for the campaign. The storybooth recorded stories nationwide, underscoring the authenticity of the campaign.