LocalProjects

Local Projects created a storybooth that travelled the nation to capture and share stories of jetBlue experiences. The jetBlue community includes deep and passionate fans whose stories include wedding proposals, saved family holidays, and intense friendships. These stories were gathered and became the heart of a web and television campaign, created by JWT, which allowed fans’ love letters to the airlines to be the actual scripts for the campaign. The storybooth recorded stories nationwide, underscoring the authenticity of the campaign.